Art as a Feeling · The Icon

THE HISTORY

A mountain is a topographical form of positive terrestrial relief.

A mountain is a topographic form of positive terrestrial relief, a natural eminence characterised by its altitude, its relative height or even its volume, forming an isolated relief.

A volcano is a geological structure through which magma emerges and splits into magma and gases from the interior of the Earth.

A volcano is a geological structure through which magma emerges and splits into lava and gases from the Earth's interior. The rise of magma occurs in episodes of violent activity called eruptions, which can vary in intensity, duration and frequency, from gentle lava flows to extremely destructive explosions.

Volcanoes sometimes take on a conical shape due to the accumulation of material from previous eruptions. At the summit is its crater or caldera.

CONCEPT - DYNAMISM

We created an isotype that transmits a lot of energy, thus enhancing the brand values: character, strength, impulsiveness, energy, personality.

It has a minimalist appearance, the result is a conceptual isotype.

It has a minimalist look, the result is a conceptual isotype.

We created an isotype with a minimalist look.

For this, we merged the letter "M" of naming "Belmont" having a similarity with the shape of the mountain and in turn the hollow is the crater of the volcano.

We have a minimalist look, the result is a conceptual isotype.

We constructed its different parts, differentiating its two sides together with the explosion and the fire.

Thanks to these three elements we achieved this powerful combination that helps us to transmit the values of the brand in a conceptual and minimalist way.

IDENTITY